Aim of the Conference

As globalization increasingly affects the global education sector and international business arena around the world, there is a great advantage being placed on those firms, schools and universities that can respond timely and flexibly with robust, appropriate innovation and internationalization strategies. There is consensus that the global higher education is undergoing substantial change, which brings a greater emphasis on marketing forces to the process of educational strategic decision-making. B2B, B2C, B2G and O2O seem familiar words to everyone today, which are no longer technical jargon terminology. Massive open online course (MOOC), originated since 2008, provides students with opportunity to listen to the “star professors” anywhere and anytime. Harvard’s Professor Clayton Christensen predicted in 2013 that more than half the American universities would eventually be going bankrupt in the next 15 years, which is at least alarming. In the globalization era, firms, schools and universities in global higher education are challenged to becoming more innovative and entrepreneurial as well as globally engaged, to adapt to a changing and more diverse external environment. In doing so, firms, schools and universities will be able to secure their future.

Universities are often home to a nation’s thinkers and researchers who are best positioned to address the challenges and opportunities for the global engagement of higher education. Not only the international business but also the global higher education need to understand the challenges and new business models of the 21st century presented by new technology and innovation in the globalization. Global engagement, at its essence, is about committing to meaningful relationship with appropriate partners in other parts of the world. It represents a movement beyond the mechanisms of carrying out more traditional, campus-based international activities and implies dedication to a deeper and more prolonged commitment to international partnerships for mutual benefit. Creation of sustainable partnerships requires commitment of both individuals and institutions. Global engagement by individuals in higher education has been occurring spontaneously for many years and will undoubtedly continue. At the institutional level, however, successful engagement abroad requires strategic planning, sustained efforts and a commitment to address the challenges and opportunities that will inevitably arise as projects and programs evolve.

Triple helixes, which refer to the relationship among academia, government and industry, emerge with the rise of the university to equal status with the economy and polity. The university is undergoing a cultural transformation to play a significant role in the knowledge-based society as an innovator, and/or an entrepreneur, promoting social and economic development. An entrepreneurial innovation university is more than the creation of interface mechanism between government, university and industry, which plays a diverse and dynamic role in university-pushed, government-pulled and corporate-led innovation.

The 21st century is an era of contending, an era of large reflection and re-thinking, and an era, which calls for great wisdom and great strategy. In the past 30 years, the world has changed dramatically especially between West and East. The start of China’s economic reform and opening to the outside world in 1978, the collapse of the former Soviet Union in 1991, and the burst of financial bubbles in Wall Street in 2008, all these have been combined with 35 years of great rejuvenation of the Chinese nation. These big events shocked the world and subverted people's thinking with huge impact on people's judgment. West Meets East is arguably a strategic theme of great interest as West and East are facing different challenges.

According the most recent research, “embracing contradiction” of the ancient Chinese philosophy stimulates innovation. Innovation is central to the wellbeing of societies. Innovation is found to be statistically three times more important to growth than other attributes or factors. Therefore, the penalty for people and firms not innovating is enormous. In principle, there are three types of innovations in terms the outcome: growth, sustainability and efficiency. A successful university/firm needs all these three elements. Thus, our theme is to explore how to manage effectively and efficiently technology innovation and entrepreneurship and sustainability at strategic level from a global perspective along with the celebration of our achievements and 10 years anniversary of CAMOT.

The goal of this forum and conference is to inspire current and strategic thinking, provide a platform for exploring linkages and mechanisms, and explore appropriate and effective modes of West Meets East, global engagement, strategic alliances between universities and global firms, knowledge transfer and knowledge sharing, culture creativity and technology innovation and collaboration between China and the western countries. Our intent is to provoke creative and innovative ideas, by bringing together various stakeholders, including academics, researchers, university presidents, corporate leaders, policy makers, venture capitalists, managers, and senior students for exchange of ideas, research findings, current experiences, best practices, and lessons learned. The intellectual lens will rotate around addressing various questions of global engagement in higher education with the thematic content of ‘East Meet West” modes of collaboration in this field.


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